Projects

Bettr Real Estate AG

Company Building

What is a next generation real estate developer?

Introducing an entirely new real estate development company in a mature market like Switzerland demands a rather bold positioning strategy. It is for this reason that we consulted with many thought leaders during an extensive preparatory period about the question of future trends and market needs before deciding to go for a nature-inspired approach when designing the company in close collaboration with our client.

applied methods:

  • Radical Openness
    How people connect and collaborate is transforming. By shunning old, secretive practices and embracing transparency, smart organisations share intellectual property within themselves and the community. Through this practice they gain speed and interaction productivity that reconnects them to the pace of change happening around them.
  • Exponential Organisation
    SCALE model:

    S: staff on demand. Just like Uber doesn't actually employ its own workers, we're moving to a model where companies outsource most of their major work, giving them more flexibility to quickly adapt to market changes.

    C: community and crowd. Exponential organisations use collaborative means to build community and scale their work.

    A: algorithms. UPS is a good example of a company using an algorithm to maximise efficiency--in this case, finding the best routes for trucks.

    L: leased assets. Similar to having staff on demand, exponential companies have assets on demand and don't own much of what they use.

    E: engagement. To create connectedness between the organisation and the community, exponential organisations use things like digital feedback, incentives, and gamification.

     

    IDEAS process:

    I: interfaces. These organisations have very customised processes for how they interface with customers and other organisations. An example of this is Apple's strict rules on what reaches its app store.

    D: dashboards. To manage employees with a lightweight and high touch, exponential organisations use real-time management systems and dashboards to measure business metrics.

    E: experimentation. Exponential organisations operate like lean start-ups--constantly adapting, tweaking, and tuning their efforts to match external factors.

    A: autonomy. Many exponential organisations streamline with a decentralised authority structure, which means no reporting structure or job titles.

    S: social. Using collaborative technologies, these organisations manage real-time communication to keep all employees up to date.
  • Futures Thinking
    Futures Thinking offers ways of addressing, even helping to shape, the future; but it is not about gazing into a crystal ball. It illuminates how policy, strategy, and action can promote desirable futures and help prevent those we consider undesirable. It stimulates strategic dialogue, widens our understanding of the possible, strengthens leadership, and informs decision-making.

    Futures Thinking is a method for informed reflection on the major changes that will occur in the next 10, 20, or more years in all areas of social life, including education. Futures Thinking uses a multidisciplinary approach to pierce the veil of received opinion and identify the dynamics creating the future.

    While the future cannot be reliably predicted, we can foresee a range of possible futures and ask which are the most desirable for particular groups and societies. A variety of methods – qualitative, quantitative, normative, and exploratory – help to illuminate the possibilities, outline policy choices, and assess the alternatives.
  • The Applied Vision Transformation
    TAVT is a coaching method designed by Christopher Peterka for the systematic recording and activation of ideas with the aim of their valorisation.

applied services:

  • Assessments
    You're comfortable with your core business. Now you're going for a new market or are simply interested in getting a professional, external opinion on your innovative idea? We assess it quickly, to the point, and based on cutting-edge expertise. As a result you get a personal presentation face to face and a brief evaluation in writing. Some exemplary causes for assessments usually are: - Market Opportunities - Digital Fitness - Organisational Innovation Culture - (Dark) Data Potential
  • Experience Expeditions
    An Experience Expedition is a special gannaca format in which the change of perspective for each and every participant is the focus. The successful transformation of existing structures of the “old economy” into new forms of the Digital Modern requires this shift in vision. By combining our matured global network of change makers and thought leaders with our very own programming method we successfully manage to reestablish the connection between brain, heart, and guts for participants. Therefore we travel, learn, and transfer so you come home with a clear idea of what it is you've got to do to change and become economically successful. We offer experience expeditions for both groups and individuals. Please let us know what your specific innovation interest is and we'll suggest a destination for you.
  • Advisory
    For a decent amount of time and – much more importantly – with intense practical experience we have specialised in change and innovation culture across industries, cultures, and generations. So, once you think you should get some seriously senior expertise aboard for your project, we're happy to look into your request.   Typically, moments that involve the following topics suggest the need to talk to us. Yet, this list is not exclusive. Basically, if you've read through this and made it to this point: we're happy to hear from you - even if it's about your wedding. - Innovation Formats - Intercultural Diplomacy - Creative Direction
  • Design
    Innovation and change needs the participation of the people on whom you rely to make things happen. This is where the art of design comes into play. Because without a professional, desirable design, all communication is wasted (aka nothing). If your change or innovation project is no fun - it's basically dead before you have even begun to activate it. So, may we encourage you to make things attractive, even “sexy”? Please. We support you with: - Ideation - Art Direction - Creative Direction

credits: 

 

Dr. Ralf Bellm

Client & Visionary

bettrrealestate.ch  

 

Alexey Lysenkov
Art Director
gannaca

 

 

 

Michael Pawlyn
Biomimicry Expert
exploration-architecture.com

 

Dr. Reto Schneider
Advisory Board Member
bettrrealestate.ch

 

 

 

Max Wiemann
Director of Photography
timescopefilms.com

 

 

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